Monday, January 25, 2010

Food Ink




I love the commitment involved with branding.  And there truly is no better self expression art form than the tattoo.  But for those who are shy of the needle, or fear  of becoming a vegan is something in their future, Mark Pahlow and his creative crew of Accoutrements created temporary tattos made with the foodie in mind. Here's some more from Pahlow:


 "The advent of the celebrity chef has finally done away with the idea that food is made by effete snobs in ivory towers -- ivory kitchens? -- who only enjoy `fancy food,'" Pahlow says. One of his favorite foodies is that cig-smoking, cookbook- and memoir-writing, foul-mouthed hunk of beefcake Anthony Bourdain. Pahlow says his inspiration for the book-o-tats came after watching Bourdain get a real tattoo in a Malaysian jungle in one of his TV-show episodes. "When he travels to foreign lands to eat fantastic roasted pork as he sits cross-legged in a dirty hut, he reveals the true spirit of the foodie," says Pahlow. "Food lovers are adventurous and passionate people, so the idea of tattoos for them is a natural fit."



The food-lover's faux-tattoo book is "perfect for those who love food or are in the food business, yet don't have the nerve to face a real tattoo needle and live with the result the rest of their lives," Pahlow says.
I'll ink to that :)

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